Choosing the right business idea

Choosing the right business idea is one of the most exciting and fundamental parts of starting a business. But thinking up a great idea is just the first step. I As most business owners eventually learn, it’s not the person running the business, the marketing or the employees that make or break a company’s success. It is the problem that we are trying to solve, the quality of service we offer and profitability of the idea behind the company.

In this video, Arun Kumar highlights 2 case studies to know why it is critical that you take the time to thoroughly examine the idea that is to become your future livelihood.

To be successful, a company must ask themselves questions like the following so they can ask a customer.

“What problem does this solve for the customer?”
“Why do we need it?”
“Why does the customer want it?”
“Who is the customer that needs this solution?
and then once these are answered: “What does our company’s product do better or different than our competitors to solve the customer’s issues?” questions are raised.

Arun Kumar is an energetic and dynamic business mentor, a certified marketing consultant and a John Maxwell certified speaker has been an entrepreneur for over 15 years with 5 different brands. In one-month alone Arun has brought in 15 million USD from the influences of his strategic market planning. Medical Legal Spider currently serves 900 clients. His organization serves over 2000 web and mobile sites while employing 300 employees globally and domestically. With a proven methodology, Arun has become a leader in agile marketing.

With all the knowledge that you will gain through this video, what are the factors you will be considering while choosing a business idea? Let us know after you watch this video.

Do you have an inspiring entrepreneur story or do you know someone who has an inspiring entrepreneur story in your area? We would like to hear it.

Please email us at we will reach you..

Thalam – Empowering Entrepreneurship

A business of impact is the business of the future. Thalam aims to unleash the power of the Tamilian wave and make a global impact by sharing the secret sauce behind every successful business venture. We believe that this initiative will empower many first-generation entrepreneurs and inspire those who are already a part of the country’s entrepreneurship ecosystem to excel even further to fight income inequality and eventually eradicate poverty in our community.


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