Why We Start A Business?

Don’t just start a business, solve a problem. In this video, Arun Kumar explains the need for a business to solve a problem. Consumers are overwhelmed with the paradox of choice on a daily basis. Attention spans are getting shorter in the age of multi-tasking and only a few products are getting noticed – with many being a solution for a must not want. The demand for quicker and faster results make it difficult to fully satisfy the needs of consumers. You need to be doing something different and better to make it in this world, as consumers expect and demand more than just another product.

To grab your customer’s attention, start by solving their needs, and rarely make the cut.
Your business should be your passion. Some entrepreneurs look to solve problems they identify with or feel passionate about. They choose this path because work is less about work and more about enjoying the journey.

You will need all the inspiration, commitment, and perseverance you can get to make it as an entrepreneur, hence the need to start a business you are passionate about.
“The happiest and most successful people I know don’t just love what they do, they’re obsessed with solving an important problem, something that matters to them,”

Arun Kumar is an energetic and dynamic business mentor, a certified marketing consultant and a John Maxwell certified speaker has been an entrepreneur for over 15 years with 5 different brands. In one-month alone Arun has brought in 15 million USD from the influences of his strategic market planning. Medical Legal Spider currently serves 900 clients. His organization serves over 2000 web and mobile sites while employing 300 employees globally and domestically. With a proven methodology, Arun has become a leader in agile marketing.

With all the knowledge that you will gain through this video, we hope you will start to analyze what problem your business is going to solve. After watching this video please share your thoughts.

Do you have an inspiring entrepreneur story or do you know someone who has an inspiring entrepreneur story in your area? We would like to hear it.

Please email us at info@thalam.org we will reach you.

Thalam – Empowering Entrepreneurship

A business of impact is the business of the future. Thalam aims to unleash the power of the Tamilian wave and make a global impact by sharing the secret sauce behind every successful business venture. We believe that this initiative will empower many first-generation entrepreneurs and inspire those who are already a part of the country’s entrepreneurship ecosystem to excel even further to fight income inequality and eventually eradicate poverty in our community.


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